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Electronic Arts: IDG World Expo Announces Electronic Arts' Participation in E for All (TM)
Electronic Arts
FRAMINGHAM, Mass.--Aug. 21, 2007--Electronic Arts Inc. (EA) has signed on to exhibit at the new Entertainment for All(TM) Expo (E for All(TM)) video game event, scheduled to take place October 18-21, 2007 at the Los Angeles Convention Center, IDG World Expo announced today.

"Electronic Arts' participation reflects the essence of E for All - providing consumers with unprecedented access to the leading video game companies in the business," said Mary Dolaher, CEO of IDG World Expo, which produces the event. "No matter what role you play in the world of video games, E for All is designed for you, because its focus is on what matters - the games. Just like EA's products, E for All is made for all kinds of gamers. We're thrilled to have EA's involvement in this inaugural event and to be able to bring their products to our attendees."

A major independent developer and publisher of interactive entertainment software, EA publishes an industry-leading portfolio of titles that have sold millions of copies worldwide. EA's broad portfolio of franchises includes global perennial blockbusters from its EA SPORTS(TM) brand, including Madden NFL, FIFA Soccer and NBA LIVE. The diverse offerings from its EA(TM) brand feature wholly-owned intellectual properties such as Need For Speed(TM), The Sims(TM) and Burnout(TM) franchises, as well as key Hollywood licenses for games based on The Lord of The Rings(TM), Harry Potter(TM) and The Godfather(TM) properties. Recent EA SPORTS BIG(TM) hit titles include NFL STREET, NBA STREET and FIFA STREET. (Titles to be shown at E for All will be announced at a later date.)

EA's participation in the Expo expands the range of the latest video game titles that consumers will be able to test drive and buy at E for All before they hit store shelves for the holidays. In addition to being first to preview the newest video games and gadgets in advance of the holidays, E for All attendees will be able to participate in tournaments, compete head to head with other gamers on the show's various game stages, and take advantage of social and professional networking opportunities. With an emphasis on video games and the people who play them, E for All will bring together all members of the gaming community - from hardcore and casual gamers, developers and publishers, to industry luminaries, media and retailers.
Posted by ManagerJosh on Tuesday, August 21 @ 14:41:57 CDT (7230 reads)
(Read More... | 23 comments | Score: 0)

Electronic Arts: EA to Organize Under Four Labels
Electronic Arts EA to Organize Under Four Labels: EA Sports, EA Games, EA Casual Entertainment and The Sims

New Structure Brings Teams Closer to Customers and Speeds New Products and Services to Market

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that the company will organize its business into four Labels: EA Sports, EA Games, EA Casual Entertainment and The Sims. Each Label will operate with dedicated studio and publishing teams focused on consumer-driven priorities. The new structure is designed to streamline decision-making, improve global focus, and speed new ideas to the market.
The four Labels will be organized as follows:
  • The Sims – Led by Label President Nancy Smith. This team created the model on which the new organization is built. Upcoming releases include: MySims™ for the Wii™ and Nintendo DS™, SimCitySocieties, and The Sims Castaway Stories and many more.
  • EA Games – Led by Label President Frank Gibeau. This label includes Need for Speed™, Medal of Honor™, SPORE™, Battlefield, Burnout™, Command & Conquer™, The Simpsons™ and more. EA Games will also be home to the EA Partners publishing business.
  • EA Casual Entertainment – Led by Label President Kathy Vrabeck. This team will focus on lighter, more accessible games for families and new consumers. The portfolio will include EA franchises and games such as Harry Potter™, Boogie™ and others. This group will also be home to EA Mobile™ and EA’s casual suite of online games, Pogo.com™.
  • EA SPORTS – Without question, the strongest brand in interactive entertainment. This team is responsible for many of the company’s flagship franchises including Madden NFL, NBA Live, FIFA Soccer, Tiger Woods PGA TOUR®, NHL® Hockey and NASCAR®. EA Executive Vice President Joel Linzner will oversee this group until a president of EA Sports is announced.
The four Labels will be supported by two new groups: Central Development Services and Global Publishing. Central Development Services, led by Executive Vice President John Schappert, will include leadership on technology, operations, EA’s online platform, and the office of the Chief Creative Officer. EA Global Publishing will be responsible for strategic planning, field marketing, sales and distribution in Asia, Europe, Latin America and North America.

The new structure maintains worldwide support teams for Finance, IT, Legal and Human Resources.

“This transition will be implemented over the course of the coming months,” said EA Chief Executive Officer John Riccitiello. “EA is privileged to have a deep bench of proven talent and our new structure encourages people to bring great ideas into the market more quickly. There will be more games and services for core consumers and new gamers and better focus on operational efficiency.”

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, POGO, Pogo.com, EA Mobile, The Sims, MySims, SimCity, Need for Speed, Medal of Honor, Spore, Burnout, Command & Conquer and Boogie, are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, NHL, NASCAR, Tiger Woods, PGA TOUR and FIFA are trademarks or other intellectual property of their respective owners and used with permission. Simpsons TM & ©2007 Twentieth Century Fox Film Corporation. HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

Some statements in the future tense contained in this release are forward-looking statements that are subject to change. These forward-looking statements are subject to risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors which could cause the Company’s results to differ materially from its expectations are described in the Company’s Annual Report on Form 10-K for the year ended March 31, 2007. These forward-looking statements speak only as of the date of this release and Electronic Arts assumes no obligation and does not intend to update these forward-looking statements.
Posted by ManagerJosh on Tuesday, June 19 @ 01:44:46 CDT (6100 reads)
(Read More... | 29 comments | Score: 0)

Electronic Arts: Investor Relations Unveils New Sims Titles
Electronic Arts Investor Relations Unveils New Sims Titles For those of you who trade stock, you're very well aware of such conference calls. For the rest of us, these conference calls serves as the medium where shareholders can grill the board of directors (like EA) and inquire about profits. Sum it up, profits are on track for EA as they've predicted. The entire conference call lasted about 2 hours.

But their 30 minute Q&A session with shareholders, investors, proved some valueable information.

Sims on Next-Gen Consoles

CFO Warren Jenson confirmed The Sims is coming to next generation platforms, specifically for The Wii and the PS3:

"There is a Sims title that is being specifically developed for the Wii platform," said Jenson. "The Sims II holiday edition on PS3 is also coming," said the executive. The release forecast for the game to arrive is either in the 2006 or 2007 holiday season.


SimCity

For us die-hard SimCity fans, yes it's finally official. A new SimCity title is officially in the works.

"There will be another Lord of the Rings [game]... There's a new SimCity game in the pipeline and the next-generation version of Black. Those things alone are all new, relative to fiscal '07," said Jenson.


Spore

This drew up probably some real excitement. You can hear it within the board of directors voices and I bet investors are really happy.

Commenting the progress of Spore, EA's North American publishing boss Frank Gibeau said, "The development on Spore is going great. As you know, it's an extremely ambitious and innovative game. Will and the team over at Emeryville are making strong progress and we're excited about that game shipping in the next fiscal year."


The Sims...3?

Wow, it just seems like not too long ago we were grabbing our mitts on The Sims 2. But Wait...The Sims 3? Yes confirmed early development is starting and expected to be a 2009 launch title. FOr those of you who just want to wait for The Sims 3, well, you do have 2-3 years to wait.

Discuss away! :-)
Posted by ManagerJosh on Monday, November 06 @ 02:38:50 CST (4351 reads)
(Read More... | 14 comments | Score: 0)

Electronic Arts: Is EA Getting into the Spyware Business?
Electronic Arts A friend of mine were talking last night and this popped up. EA delivered a huge "Soviet Surprise Package" to Battlefield 2142. The question now is... will it spread to The Sims 2?

Read More and Discuss
Posted by ManagerJosh on Tuesday, October 17 @ 03:46:48 CDT (3324 reads)
(Read More... | Score: 0)

Electronic Arts: EA Settles Engineer Class Action on Overtime
Electronic Arts REDWOOD CITY, Calif. – April 25, 2006 – Electronic Arts (NASDAQ: ERTS) and counsel representing a class of current and former computer programmers in Electronic Arts’ California studios today announced a settlement agreement on claims for overtime compensation.

Under the terms of the settlement, the claims of the alleged class will be dismissed, and EA will make a total payment of $14.9 million to cover all claims by the class members, plaintiffs’ attorney fees, any incentive payments to the named plaintiffs and all administrative costs of the settlement. Eligible class members will receive notice and a claim form from the settlement administrator. Any portion of the settlement fund that is unclaimed by class members will be go to the Ronald McDonald House Charities and to establish scholarships at five selected universities for female and under-represented minority students interested in studying interactive entertainment. The five universities are Carnegie Mellon University, Cornell University, Georgia Tech, Stanford University, and Morehouse/Spelman College.

Settlement of the case, which is pending in the Superior Court of San Mateo County, California, must be approved by the Court before it becomes effective.

EA does not expect the settlement to have a significant impact on its fiscal fourth quarter 2006 financial results.
Posted by ManagerJosh on Thursday, April 27 @ 02:34:23 CDT (1576 reads)
(Read More... | 8 comments | Score: 0)

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News Archive
Tuesday, February 14
· Will Wright to deliver keynote speech at this year's GDC
Friday, January 27
· EA Working on The Sims 3?
Wednesday, October 05
· EA Settles Class Action on Overtime
Sunday, September 11
· Tiffany Spencer, Jino Talens Joins Maxis
Saturday, September 03
· EA Shuffles Management
Thursday, June 02
· Electronic Arts and QUALCOMM Announce Agreement to Deliver BREW(R) Mobile Games
· EA Gets Creative With Wieden+Kennedy
Wednesday, May 18
· EA Updated E3 Division of Site
Saturday, May 14
· EA Breaks $3 Billion in annual sales.

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